Getting everything done in a typical workday can seem impossible. The more items you check off your to-do list, the more seem to appear. After ten years in the marketing business, I've tried almost every productivity tool out there, and now it's time for me to share what I've learned along the way.
1. Keep Projects Organized
To be able to sleep at night, the most important thing is to keep projects and work organized. It should be easy to follow up on work and see who is responsible for what in the project.
After trying almost every project management tool out there, I've found Monday.com to be the best tool for us.
What makes Monday.com great is that you can create project boards from predefined templates. They have templates that you can use from everything from a simple to do to social media calendar and IT-projects.
You can easily share the boards with your colleges and assign them different parts of the project.
2. Share Images and Digital Assets
We've all been there. Photos, videos, and other marketing material all over the place. Or even worse, your job has turned into a never-ending story of manually sending images and files to resellers or partners.
I'm happy to say that we have built a solution for you. Image-Bank.com is an elegant, intuitive, and ridiculously easy to use digital asset management system you can use to organize and share your marketing material.
You can easily choose which users can see which material and it works with images, videos, pdf, excel and other file formats.
The best part is that it connects with Dropbox, so you don't need to upload any files manually.
3. Schedule Social Media Posts
This tool is a must if you work with social media and are tired of the stress related to last-minute postings that need to get out in the feed. I've tried most tools for scheduling social media posts, but there is one tool that stands out.
Later helps you visually plan, schedule, and analyze posts for Instagram, Facebook, Pinterest, and Twitter.
What I like the most with Later is the ability to switch between different accounts and import media from Dropbox and Google Drive.
It also has an excellent feature for visual Instagram planning so you can drag and drop to see how the images look in your feed.
4. Photo Corrections and Retouch
The Adobe Suite is, without a doubt, a great choice. But if you feel it's too expensive, there is a newer alternative I think you should try out the next time you need to edit some photos.
Affinity Photo let you make quick corrections, or spend time on a detailed retouch. The most fantastic thing about Affinity Photo is its speed, and it is selected the Apple App of the Year.
Affinity also has an application for graphic design called Affinity Designer. Affinity Designer has an excellent feature where you can open, edit, and export PDF documents directly without the original file.
5. Spelling and Grammar
When you work within marketing, you probably write a lot and, there is no room for spelling or grammar mistakes. Should it be good to have a personal writing assistant?
Grammarly helps you compose clear, mistake-free writing that makes the right impression, and it works directly in the browser or with your favorite desktop app.
Next time you need to write some social media posts, or copy, I recommend you give Grammarly a try.
Summary
Here is the complete list of The 5 Best Productivity Tools for Marketing Teams in 2020:
- Project Management: Monday.com
- Digital Asset Management: Image-Bank.com
- Social Media Scheduling: Later
- Photo Corrections and Retouch: Affinity Photo and Affinity Designer
- Spelling and Grammar: Grammarly